Big-name agency Vs independent: Who should you sell with?
When you’re about to sell a property, it’s natural to wonder if you should go with a well-known agency with lots of offices or a local independent agency with one office.
Well, you might be interested to know that’s not what really matters. What really matters is the specific real estate agent you sell with.
First and foremost, you need to like and trust your real estate agent, as they’ll be guiding you through a significant life transition.
Secondly, you need to feel confident your real estate agent is experienced, competent and knows the market in which you’re selling extremely well.
In the age of social media, real estate agents have become a brand in and of themselves. The brand of agency doesn’t matter as much as the agent.
Also, due to websites such as RealEstate.com.au and Doman.com.au, your listing will be found online by most buyers regardless of which real estate agency or agent you sell with.
Having said all that, independent local agencies have a few advantages over their big-name counterparts. Well-known agencies can be quite strict with regard to how they go about things in an effort to streamline the process from one office to the next. Independent agencies tend to offer more flexibility, especially when it comes to marketing the property.
