Selling strata properties is a process

Strata Selling Process – This is Marriott Lane’s unique selling process for selling strata properties – units and townhouses.  It tailors the best systems and strategies used in selling houses and adds elements that reflect the differences that are important for strata properties.

Our goal is to deliver the Best Practice process for strata sales that provides the owner the best opportunity to achieve a premium result for their property.

The Buyers are Different – Understanding the typical buyer categories for your strata property, provides the ability to tailor marketing, presentation and sales strategy to attract and convert more buyers. The majority of buyers for a strata property will be:

•             First Home Buyers – Often young, internet savvy, may have parental assistance, prefer visual more than written communication.

•             Investors – Often time poor and can be more cavalier, interested in return (both income and tax benefits), many are Asian, may also be buying for family use, car parking and storage are not so important. They often pay a premium price.

•             Downsizers – Interested in convenient location and level access, prefer premium size and attributes. Often pay a premium price.

•             Asian/Overseas – More comfortable with Strata lifestyle, attracted by security, ease of maintenance, aspect is important. Often pay a premium price.

The Time Frame from Initial Marketing to Result is Shorter – Less Information & Research is required

Strata Property is Less Complex – There is no need for pest & building inspections.  Strata Reports deliver all the necessary information that buyers require and are seen to be comprehensive and transparent. The summary and the detail can be digested in just 30 minutes. The Contract for Sale is also straightforward.

More Comparable Properties – Buyers have plenty of evidence for a price assessment. This means they can swiftly decide to act. About the only complicating factor for price can be the value of a view.

Marketing is Different – Advertising and marketing is more tailored.  Internet marketing and digital delivery is key. Floorplans are essential. Social Media marketing is very cost effective, while colour newspapers are not. Some properties don’t allow signage.  Commonly, strata properties are occupied by a tenant or are vacant. Open for Inspections may be complicated by security access and the time taken to view the property is shorter.

Here’s a WebBook of a recent property which sold for a fantastic price well before auction – with the right marketing from the start, we create a strong online presence and makes it irresistible to buyers.

9/22A Crows Nest Road, Waverton

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